Project Date: October 7, 2017
Location: Nashville, Tennessee area
Client: AT&T
Featured Team Branding: Nashville Predators — NHL
Services: Commercial Window Graphics Printing & Installation
Material: 3M 70/30 Perforated Window Film
Installed By: Black Diamond Designs
Turning an AT&T Storefront Into a Nashville Predators Experience
When AT&T wanted to bring the excitement of Nashville Predators hockey to a retail storefront, Black Diamond Designs delivered a bold, professionally installed window graphics transformation.
On October 7, 2017, Black Diamond Designs printed and installed Nashville window graphics for AT&T — a complete Predators-themed storefront rollout, using 3M 70/30 perforated window film.
The project transformed large sections of storefront glass into a powerful branded display featuring the Predators’ signature saber-toothed tiger logo, oversized SMASHVILLE lettering, energetic fan imagery, and AT&T corporate branding.
The result was more than window advertising. It was a storefront designed to capture attention and celebrate Nashville hockey.
Large-Format Perforated Window Graphics for AT&T
A successful commercial window graphics project requires the artwork to look like one continuous design, even when it spans multiple individual glass panels.
For this installation, Black Diamond Designs worked with large-format graphics featuring:
- SMASHVILLE Branding: Oversized gold lettering and Nashville Predators logos spanning multiple storefront windows.
- Nashville Predators Graphics: Large team logos, the NP mark, and hockey-inspired promotional imagery — including Gnash, the team mascot.
- AT&T Corporate Branding: Integrated AT&T logos and sponsor messaging throughout the installation.
- Fan Experience Graphics: Dynamic crowd silhouettes, team colors, and GO PREDATORS campaign messaging.
- 3M Perforated Window Film: 70/30 perforated graphics printed and installed across the retail storefront glass.
The installation brought together professional commercial branding and the energy of NHL hockey into a unified visual experience. For another Predators-branded project, see our Nashville Predators vehicle graphics on a Nissan Titan XD.
Why We Used 3M 70/30 Perforated Window Film
Perforated window film is a practical solution for businesses that want impactful exterior advertising while retaining some visibility through their windows.
For this AT&T project, Black Diamond Designs used 3M 70/30 perforated window film to create a large-scale printed graphic rollout — the same family of materials we use on other high-visibility window graphics projects.
This material allowed the storefront to display bold, full-color artwork across extensive glass surfaces while maintaining the perforated structure that distinguishes it from solid opaque vinyl.
Nashville window graphics like these — and perforated window graphics more broadly — are particularly useful for retail storefronts, promotional campaigns, corporate branding, sports sponsorships, and large commercial glass installations.
Precision Installation Across Multiple Storefront Windows
What makes a large-scale Nashville window graphics project challenging isn’t simply the size of the artwork.
It’s making every panel work together.
The Nashville Predators logo, SMASHVILLE lettering, and surrounding graphics extended across multiple individual panes separated by window frames.
Black Diamond Designs printed and installed the graphics with careful attention to:
- Panel alignment: Keeping large logos and lettering visually consistent across separate glass sections.
- Graphic continuity: Positioning adjoining graphics to preserve the overall composition.
- Professional presentation: Maintaining a clean, polished appearance across the storefront.
- Brand consistency: Bringing together AT&T branding, Nashville Predators imagery, and campaign messaging in one cohesive installation.
The finished graphics gave the storefront a distinctive appearance from the sidewalk, parking area, and surrounding retail environment.
Commercial Window Graphics for National Brands
Retail graphics are often the first impression customers have of a business.
Whether promoting a product, announcing a sponsorship, or launching a broader advertising campaign, the quality of the installation matters.
Black Diamond Designs provides professional graphics printing and installation for commercial properties, national retail brands, corporate environments, and sports organizations. This AT&T Nashville project sits alongside our 2017 Atlanta Falcons & AT&T window graphics, the Fender trade show graphics in Nashville, and the Tennessee Titans trailer wrap.
With over 25 years of experience and the credentials of a 3M Preferred Graphics Installer for over 15 years, Black Diamond Designs delivers professional installation throughout Atlanta, Nashville, Birmingham, and the Southeast.
Our capabilities include commercial storefront graphics, perforated window film, promotional window wraps, retail branding, wall graphics, and multi-location installation projects. See our commercial window graphics guide for more on how these projects come together.
Frequently Asked Questions
When were the AT&T Nashville Predators window graphics installed?
Black Diamond Designs printed and installed the Nashville window graphics for AT&T on October 7, 2017.
What material was used for the AT&T Predators storefront graphics?
3M 70/30 perforated window film, printed and installed across multiple storefront glass panels.
Does Black Diamond Designs install window graphics outside Nashville?
Yes. Beyond Nashville window graphics, we install commercial and retail window graphics in Atlanta, Birmingham and throughout the Southeast.
Need Professional Nashville Window Graphics?
Your storefront should do more than display products.
It should make your brand impossible to miss.
From a single retail location to a coordinated Nashville window graphics rollout, Black Diamond Designs provides the printing and installation experience to help your brand stand out.
Big brands. Bold graphics. Professional installation.
Contact Black Diamond Designs or call 205-960-7117 to discuss your next commercial window graphics or retail branding project.
