Quick answer: The Toys R Us window graphics Hoover shoppers saw inside Macy’s at Riverchase Galleria were installed by Black Diamond Designs in October 2022.
Project date: October 25, 2022
Location: Macy’s, Riverchase Galleria, Hoover, Alabama (Birmingham metro)
Client: Toys R Us (direct client)
Service: Retail window graphics installation
These Toys R Us window graphics Hoover shoppers saw at the Galleria helped a toy department stand out inside a much larger store. On October 25, 2022, Black Diamond Designs installed Toys R Us window graphics inside Macy’s at Riverchase Galleria in Hoover, Alabama. Toys R Us hired our team directly for the installation.
Across the glass, the familiar multicolored logo is paired with the phrases “ready, set, play!” and “now at macy’s.” Another glass section features the Toys R Us giraffe character, bright stars and a playful visual treatment. For a department inside a larger store, graphics like these help customers find the destination and make the shopping area feel distinct.
Toys R Us Window Graphics Hoover Shoppers Noticed, Fitted to the Glass
The photos of the Toys R Us window graphics Hoover project show a large glass surround with pale blue background graphics framing a clear viewing area. Merchandise stays visible through the center while the branding sets the identity from the walkway. The graphics continue onto an adjacent glass corner, where the oversized giraffe reaches toward the top of the panels.
Unlike a freestanding sign, storefront window graphics become part of the shopping environment. The Toys R Us window graphics Hoover project shows how they have to fit the glass, keep key branding readable and look like one presentation across separate panes.
Installation for a National Retail Brand
Our team installed the supplied campaign graphics across the storefront glass, coordinating the placement of logos, lettering, stars and the oversized mascot. The project record does not identify the film, the production process or the designer, so we are not claiming to have designed or printed these Toys R Us window graphics Hoover customers saw, or naming an unverified material.
Retail Window Graphics in Birmingham and Hoover
Black Diamond Designs is based in Hoover, and the Toys R Us window graphics Hoover project was a few miles from Riverchase Galleria. See more local work: window graphics Birmingham AL at The Summit, Rocky’s Pizza window graphics in Five Points South, our retail graphics and window graphics service pages, and the graphics installation Birmingham AL hub.
Black Diamond Designs has been a 3M Preferred Graphics Installer for over 15 years, with over 25 years of experience. Birmingham Based. Southeast Trusted. Nationally Experienced. We design, print and install commercial graphics from our Birmingham-area home base in Hoover, with Atlanta, Nashville and nationwide projects.
Frequently Asked Questions
Who installed the Toys R Us window graphics inside Macy’s?
Black Diamond Designs installed them, hired directly by Toys R Us.
Where was this project?
Inside Macy’s at Riverchase Galleria in Hoover, Alabama, in the Birmingham metro area.
When was the installation completed?
October 25, 2022.
What graphics were installed?
Toys R Us logo and promotional lettering, decorative stars, a giraffe mascot design and large background graphics across the storefront glass.
Did Black Diamond Designs design or print these graphics?
No. Our confirmed role on this project was installation. On other projects we design, print and install.
Planning retail window graphics in Hoover or Birmingham?
Contact Black Diamond Designs or call 205-960-7117 to talk through your surfaces, schedule and goals.
