Project Date: February 2, 2017
Location: Phipps Plaza, 3500 Peachtree Road NE, Buckhead, Atlanta, GA 30326
Project: The Public Kitchen & Bar coming-soon construction barricade graphics
Service: Retail Barricade Wrap Installation
Our Role: Installation only
Installed By: Black Diamond Designs, 3M Preferred Graphics Installer
Before the Doors Open, the Branding Starts Working
On February 2, 2017, Black Diamond Designs completed a large-format retail construction barricade wrap installation at Phipps Plaza in Buckhead, Atlanta, Georgia, promoting the upcoming arrival of The Public Kitchen & Bar. It shows what a retail barricade wrap Atlanta shoppers walk past can do for a business that hasn’t opened yet.
The project transformed a temporary restaurant construction wall into a bold, floor-to-ceiling advertising display featuring oversized food photography, dramatic typography, and shopping-center branding.
Instead of leaving shoppers looking at a blank construction barricade, the installation delivered a clear message:
THE PUBLIC KITCHEN & BAR. COMING SOON.
Transforming a Construction Barricade Into an Advertising Opportunity
At a destination like Phipps Plaza, appearance matters.
When a new restaurant prepares to open inside a shopping center, its construction barricade occupies valuable visual space. A plain wall conceals the work underway, but professionally installed barricade graphics can do much more.
They can announce a new business, establish brand identity, and build anticipation before the first customer walks through the door.
For The Public Kitchen & Bar, the visual presentation was especially important. The completed barricade combined enormous, richly detailed food images with a clean black background and highly visible white lettering.
One side featured oversized burger photography. The opposite side showcased fresh food imagery against a dark wood background.
At the center, the restaurant’s coming-soon message stood out against a dramatic black field, accompanied by the Phipps Plaza logo.
The finished presentation turned a temporary wall into a visual feature of the shopping-center corridor.
Retail Barricade Wrap Atlanta: What the Phipps Plaza Installation Required
Large retail barricades require a different approach from ordinary signs or small wall decals.
This installation extended across a substantial section of the mall corridor, incorporating large photographic graphics, oversized lettering, and an existing access doorway.
Professional installation required attention to several important details:
- Large-format graphic alignment: Keeping photographic details and design elements consistent across adjoining sections of a long wall.
- Architectural obstacles: Planning graphic placement around access doors, wall edges, and other physical features.
- High-visibility branding: Preserving the impact and readability of the restaurant’s message across the completed barricade.
- Shopping-center presentation: Delivering an attractive finished installation appropriate for a prominent retail environment.
Doorways are where barricade graphics most often give themselves away. When an image runs across a door, the artwork has to line up on both sides of the frame so the photo still reads as one picture, and the door still has to open and close for the crews working behind the wall.
Our goal was to make the temporary barricade feel like an intentional part of the restaurant’s brand presentation rather than an unfinished construction area.
Why Retail Barricade Wraps Matter During Store Construction
Construction doesn’t have to mean losing visibility.
For restaurants, national retailers, shopping centers, and commercial developers, custom barricade graphics provide several practical advantages:
- They conceal unfinished construction areas from the public.
- They create advertising space within active shopping corridors.
- They communicate upcoming openings.
- They help maintain a professional appearance throughout the construction process.
They also allow businesses to establish brand recognition before their permanent storefront is ready.
The Phipps Plaza installation is an example of how thoughtful graphic presentation can make a temporary construction wall a valuable marketing asset. Eleven days later, we brought the same pre-opening idea to glass with the Sephora window graphics we installed in Buckhead.
Experienced Retail Barricade Installers in Atlanta, Georgia
Black Diamond Designs brings over 25 years of experience to retail construction barricades, wall wraps, storefront graphics, and large-format installation projects. See our barricade graphics installation services for more on how we handle construction walls.
As a 3M Preferred Graphics Installer for over 15 years, we understand the technical demands of commercial applications, from precise panel alignment to working around complex architectural details.
Our work includes installations for retailers, restaurants, shopping centers, corporate brands, and major commercial venues.
We serve Atlanta, Birmingham, Nashville, and commercial clients throughout the Southeast. For more information, explore our retail graphics installation services.
Our role on this project was installing the barricade graphics. The Public Kitchen & Bar, Phipps Plaza and Simon names and logos appear here for project context only, and showing this work in our portfolio does not imply an endorsement by any of them.
Frequently Asked Questions
What did Black Diamond Designs install at Phipps Plaza?
On February 2, 2017, Black Diamond Designs installed a large-format construction barricade wrap for The Public Kitchen & Bar at Phipps Plaza in Buckhead, Atlanta. The barricade combined oversized food photography, a black center panel with “The Public Kitchen & Bar Coming Soon” lettering and the Phipps Plaza logo, and graphics planned around an access doorway.
What is a retail barricade wrap?
A retail barricade wrap is a printed graphic applied to the temporary wall that screens a store or restaurant build-out inside a mall or shopping center. It hides the construction from shoppers and turns the wall into advertising for the business that is on the way.
Did The Public Kitchen & Bar open at Phipps Plaza?
Yes. The photos in this post show the barricade as it looked in February 2017, while the restaurant was still under construction. The Atlanta Journal-Constitution reported that Public Kitchen & Bar opened at Phipps Plaza in March 2018.
Who installs retail barricade wraps in Atlanta?
Black Diamond Designs installs retail barricade wraps for restaurants, retailers, shopping centers and commercial developers in Birmingham, Atlanta, Nashville and across the Southeast. We have over 25 years of experience and have been a 3M Preferred Graphics Installer for over 15 years.
Your Construction Barricade Should Build Anticipation, Not Hide Your Brand
A blank wall is a missed opportunity.
Whether you’re preparing a new restaurant opening, renovating a retail storefront, or coordinating a multi-location commercial rollout, professional barricade graphics help your brand make an impression before the space is finished.
Big graphics. Professional installation. A stronger first impression.
Contact Black Diamond Designs or call 205-960-7117 to discuss your next retail barricade graphics installation project in Atlanta or throughout the Southeast.
