Quick answer: For the Crimson Tide window graphics Birmingham shoppers saw at Brook Highland in 2019, a marketing company running AT&T’s nationwide rollout hired Black Diamond Designs to print and install them.
Project date: June 9, 2019
Location: Brook Highland area, Birmingham, Alabama
Client: A marketing company running the AT&T nationwide rollout
Project: Crimson Tide promotional storefront window graphics
Services: Commercial graphics printing and window graphics installation
Program: Part of an AT&T nationwide graphics rollout
These Crimson Tide window graphics Birmingham customers passed every day brought two recognizable brands together on one storefront. On June 9, 2019, Black Diamond Designs printed and installed custom AT&T storefront window graphics in the Brook Highland area of Birmingham, Alabama, as part of a nationwide AT&T graphics rollout.
Across the glass, the artwork features the Crimson Tide elephant mascot, a football stadium scene, AT&T branding and the campaign message “Entertainment the Tide Way.” A marketing company running the AT&T rollout hired us for the work. It was not commissioned by the University of Alabama.
Crimson Tide Window Graphics Birmingham Shoppers Could See From the Lot
Retail window graphics have to deliver a message while fitting the storefront. On this project, the wide promotional composition was arranged across adjoining glass panels and framed by the existing dark window mullions. The mascot sits prominently across the center and right-hand panels, bright blue and white lettering stands out against the dark background, and the AT&T logo and Crimson Tide marks anchor the lower section.
The finished Crimson Tide window graphics Birmingham drivers could spot from the parking lot turn the storefront glass into one cohesive advertising surface instead of relying on a freestanding sign.
Printed and Installed by Black Diamond Designs
Black Diamond Designs handled both the printing and the installation of the Crimson Tide window graphics Birmingham shoppers saw. Large graphics like these must line up across neighboring panes while working around framing, architectural divisions and changing viewing angles. Placement matters even more when the artwork includes a recognizable character, text and brand marks that must stay legible after installation.
Material note: the exact window film, perforation ratio, adhesive and laminate for this 2019 project were not in the project record, so we are not listing specifications we cannot verify.
Part of a Nationwide AT&T Rollout
A nationwide campaign depends on consistent branding from store to store. For each installation team, that means reading the supplied artwork correctly, accounting for the local storefront and delivering a finished result that matches the campaign. This Brook Highland store was one location in that AT&T program, and the marketing company running the rollout hired Black Diamond Designs to print and install the Crimson Tide window graphics Birmingham customers saw at this store.
Related Projects and Services
See our other AT&T work: AT&T and Atlanta Falcons window graphics in Atlanta and AT&T Nashville Predators window graphics. For more local work, visit our window graphics Birmingham AL project, the commercial graphics printing Birmingham AL page, the window graphics service page and the graphics installation Birmingham AL hub.
Black Diamond Designs has been a 3M Preferred Graphics Installer for over 15 years, with over 25 years of experience. Birmingham Based. Southeast Trusted. Nationally Experienced. We design, print and install commercial graphics from our Birmingham-area home base in Hoover, with Atlanta, Nashville and nationwide projects.
Same nationwide AT&T rollout: these Crimson Tide window graphics Birmingham were one stop in a sports-themed AT&T storefront program. A marketing company hired Black Diamond Designs to print and install the graphics. Other stores in the rollout: Falcons perforated window graphics in metro Atlanta, Falcons RISE UP window graphics, Nashville Predators window graphics, Carolina Panthers window graphics in the Carolinas.
Frequently Asked Questions
Who printed and installed the AT&T Crimson Tide window graphics?
Black Diamond Designs printed and installed them, hired by a marketing company running AT&T’s nationwide rollout.
Where were the Crimson Tide window graphics Birmingham project installed?
At an AT&T storefront in the Brook Highland area of Birmingham, Alabama.
When was the project completed?
June 9, 2019.
Was this part of a nationwide program?
Yes. This Birmingham-area store was part of an AT&T nationwide graphics rollout. Black Diamond Designs is not claiming to have installed every location.
Did the University of Alabama hire Black Diamond Designs?
No. A marketing company running the AT&T rollout hired us. The campaign artwork featured University of Alabama Crimson Tide imagery.
Planning Crimson Tide window graphics in Birmingham or another storefront campaign?
Contact Black Diamond Designs or call 205-960-7117 to talk through your surfaces, schedule and goals.
