Project Date: February 28, 2015
Client: Swoul Food
Vehicle: Lifted 2015 Chevrolet Silverado Z71
Location: Black Diamond Designs’ original headquarters, Pelham, Alabama
Services: Custom Truck Wrap Design, Printing & Installation
Material: 3M IJ180 printed graphics with seven-year overlaminate
Big Truck. Bold Graphics. A Brand That Refuses to Blend In.
On February 28, 2015, Black Diamond Designs completed a custom Birmingham truck wrap for Swoul Food, turning a lifted 2015 Chevrolet Silverado Z71 into a mobile advertisement for the brand.
We designed, printed and installed the wrap in-house at our original headquarters at 115 David Green Road in Pelham, Alabama. The result: vivid green graphics, massive white lettering and a custom look that matched the truck’s commanding presence.
From a Black Silverado to a Rolling Billboard
Swoul Food needed more than a logo on a truck. They needed a vehicle that could represent the brand everywhere it went.
The Silverado already made a statement with its lifted suspension, oversized off-road tires, black wheels and dark exterior. Our job was to make the branding just as impressive.
We developed a custom black-and-green design with high-contrast white Swoul Food lettering across the doors. Bright green flame-style graphics run across the front fenders, cab and bed, adding movement and energy without losing the truck’s aggressive look.
The design also carries Swoul Food branding on the hood and rear cab area, plus the company website, swoulfood.com, and social media symbols on the truck bed. Every element helps make the brand recognizable from multiple angles.
Designed, Printed and Installed by Black Diamond Designs
This wasn’t an installation of graphics supplied by another shop. Black Diamond Designs handled the entire project, from concept to completion:
- Design: custom vehicle wrap design built around the Swoul Food brand.
- Print: large-format printing on 3M IJ180 graphic film with a seven-year overlaminate.
- Installation: professional wrap installation by our own team.
Professional wrap materials matter on customized trucks with complex body panels, curves and aftermarket accessories. This Silverado had extended fender flares, door contours, a long bed and other details that needed careful planning. Our installers worked around those body lines to keep the graphics aligned and this Birmingham truck wrap looking cohesive from every side.
A Custom Truck Wrap That Builds Brand Recognition
For a business like Swoul Food, the truck wasn’t just transportation. It was a way to bring the brand straight into the community.
A well-designed Birmingham truck wrap keeps working while the vehicle is driving, parked outside a business or at an event. Unlike temporary advertising, vehicle graphics travel with the business.
Looking for more vehicle work? See our Snap-on tool truck wrap, the Jack Daniel’s van wrap, the Nashville Predators Titan XD pickup graphics and the Ducati cargo trailer wrap we installed in Homewood a few months later.
Commercial Truck Wraps and Fleet Graphics
More than a decade later, the same attention to detail drives our work. Black Diamond Designs has been a 3M Preferred Graphics Installer for over 15 years and brings over 25 years of experience to commercial graphics and installation.
From branded pickups and vans to box trucks, enclosed trailers and multi-vehicle fleet graphics, we help businesses put their brands in motion. We serve Birmingham, Alabama; Atlanta, Georgia; Nashville, Tennessee; and the Southeast.
Frequently Asked Questions
Who designed and installed the Swoul Food truck wrap?
Black Diamond Designs designed, printed and installed the Swoul Food Birmingham truck wrap in-house, completing it on February 28, 2015.
What material was used for the Swoul Food 2015 Silverado Z71 wrap?
The graphics were printed on 3M IJ180 graphic film and protected with a seven-year overlaminate.
Does Black Diamond Designs wrap single trucks as well as fleets?
Yes. We handle a single custom truck wrap as well as graphics for vans, box trucks, trailers and multi-vehicle fleets in Birmingham, Atlanta, Nashville and across the Southeast.
Ready for a Birmingham Truck Wrap?
Your company vehicles should do more than get you from one job to the next. They should get your business noticed. Whether you need a single custom truck wrap or graphics across an entire fleet, Black Diamond Designs brings the experience and attention to detail your brand deserves.
Make every mile count.
Contact Black Diamond Designs or call 205-960-7117 to discuss your next vehicle graphics project.
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