Quick answer: On October 13, 2023, Black Diamond Designs installed Kroger window graphics, perforated PickUp campaign film, at a store in Auburn Hills, Michigan, as part of a multi-location rollout.
Project date: October 13, 2023
Location: Auburn Hills, Michigan
Client: Kroger (direct client)
Our role: Installation only. Printing is not claimed.
These Kroger window graphics used bold blue artwork, PickUp branding, illustrated shoppers and messages about ordering online and picking up.

Kroger Window Graphics Across Several Panes
Neighboring panels carry different parts of one campaign, including “Stock Up on Savings with Free Pickup.” That 2023 wording is quoted as historical artwork, not a current offer. Placement across mullions and frames is what makes it read as one campaign.


Why Window Perf Works for Grocery Retail
Perforated window film lets a store use its glass as large-format advertising while keeping some outward visibility, depending on the film, lighting and viewing conditions. It puts services like pickup in front of shoppers without adding freestanding displays.


Glass sizes, frame spacing and corners change from store to store in a multi-location rollout. We are not listing the number of stores or the film specification because they were not in the project record.
More Retail Window Graphics
See window graphics Birmingham AL, our retail graphics page and the Carolina Panthers window graphics rollout.
Black Diamond Designs is a 3M Preferred Graphics Installer with over 25 years of experience. Birmingham Based. Southeast Trusted. Nationally Experienced. We work from our Birmingham-area home base in Hoover, with Atlanta, Nashville and nationwide projects.
How to Plan a Project Like This
If you are planning work similar to these Kroger window graphics, a few steps make the difference between graphics that fit and graphics that look intentional:
- Measure each pane and note mullions, doors and frames.
- Choose perforated or solid film for how the glass is used.
- Plan where artwork breaks across frames so text stays readable.
- Clean the glass thoroughly before installation.
- Keep placement consistent from store to store in a rollout.
We bring that same checklist to every job, from projects like these Kroger window graphics to fleet, window, wall and specialty work across the Birmingham area, the Southeast and beyond. Ask us what your surfaces need before artwork is final; it saves time and reprints.
Why Work With a Birmingham-Based Installer
Our crew is based in Hoover, in the Birmingham metro, and we travel for projects across the Southeast and the country. That means one team handles the site survey, surface prep, installation and final walkthrough, whether the job is a single vehicle, one storefront or a multi-location rollout. On projects like this Kroger window graphics job, we tell you up front what we did and did not do, so you always know who designed, printed and installed your graphics. If you are comparing installers, ask for recent photos of similar surfaces, how they handle seams and edges, and who will actually be on site. We are happy to answer all three.
Frequently Asked Questions
Who hired Black Diamond Designs for the Kroger window graphics?
Kroger hired us directly. Our role was installation only; we did not print these graphics.
Who installed the Kroger window graphics in Auburn Hills?
Black Diamond Designs installed them on October 13, 2023, as part of a multi-location rollout. Kroger hired us directly; our role was installation.
What are perforated window graphics?
Printed film with small holes that turns glass into an advertising surface while allowing some visibility, depending on film and lighting.
Is the free pickup offer current?
No claim is made. The wording is historical 2023 campaign artwork.
Did Black Diamond Designs print the graphics?
Printing was not specified for this project, so we are not claiming it.
Planning a retail window graphics rollout?
Contact Black Diamond Designs or call 205-960-7117 to talk through your surfaces, schedule and goals.