Shipping Container Graphics at the National Guard Recruiting Office in Hoover, AL

Project Date: October 18, 2016
Install Site: National Guard Recruiting Office, 2801 John Hawkins Pkwy, Hoover, AL 35244
Client: Alabama National Guard (direct client)
Project: Shipping container graphics installation
Installed By: Black Diamond Designs

Built for strength. Branded to stand out.

On October 18, 2016, Black Diamond Designs installed shipping container graphics on site at the National Guard Recruiting Office in Hoover, Alabama, just a few miles from our own Hoover shop. The containers carry BeaverFit branding, including large white lettering, the Dam Strong slogan, a round logo and a red, white and blue Winged Assault crest.

Shipping container graphics: white BeaverFit Dam Strong round logo installed on the door end of a black corrugated steel shipping container in a Hoover, Alabama parking lot.
The round BeaverFit Dam Strong logo on the container’s door end.

Corrugated steel is one of the more demanding surfaces in commercial graphics installation. The goal was clean, highly visible branding that suits rugged equipment.

BeaverFit Dam Strong Branding on Steel

The photos show what was installed on the dark containers:

  • Large white BEAVERFIT lettering
  • The DAM STRONG slogan
  • A round BeaverFit logo
  • The beaverfitusa.com web address
  • A multicolored crest reading WINGED ASSAULT
White BeaverFit lettering, Dam Strong slogan and beaverfitusa.com web address applied across the ribs of a black shipping container.
BeaverFit lettering and web address read cleanly across the container ribs.

Against the dark container finish, the white lettering reads from across the lot, and the red, blue and white crest stands out on its own face of the container.

Red, white and blue Winged Assault crest graphic installed on the side of a black corrugated shipping container beside its container number.
The Winged Assault crest on a second container face.

Why Shipping Container Graphics Need Specialized Installation

Unlike walls, windows or vehicle doors, containers have deep vertical corrugations, steel reinforcements, structural hardware and uneven surface profiles. That makes shipping container graphics more demanding to install well.

Keeping graphics aligned: logos and lettering have to keep their intended shape as they cross raised ribs and recessed channels.
Working around steel details: contours, hardware and edges all shape how the graphics fit.
Keeping markings readable: container numbers and handling labels need to stay visible, as the photos show beside the crest and logo.
Staying consistent: when several containers carry one brand, each should match.

Close-up of the Winged Assault crest graphic, with a sword, lightning bolt and winged arrowhead, conforming to the corrugations of a black steel container.
Detail of the crest graphic following the corrugated steel.

The close-up shows the crest following the corrugated profile while its sword, lightning bolt and winged arrowhead stay crisp. We don’t claim a specific film, dimensions or installation time for this job, because those details were not supplied.

Shipping Container Graphics in Hoover and Beyond

This install site sits on John Hawkins Parkway in Hoover, part of the Birmingham metro we call home. We have installed similar container graphics at other locations as well, and the approach is the same everywhere: plan around the steel, keep branding consistent and install it right.

The Alabama National Guard hired Black Diamond Designs directly for this installation. The BeaverFit branding on the containers does not imply that BeaverFit endorses Black Diamond Designs.

Related Projects

See the Hoover sports event graphics, the Alabaster cargo trailer wrap, our fleet graphics services and the Birmingham graphics installation hub.

Black Diamond Designs has been a 3M Preferred Graphics Installer for over 15 years, with over 25 years of experience. We design, print and install commercial graphics from our Birmingham-area home base in Hoover, with Atlanta, Nashville and nationwide projects.

Frequently Asked Questions

Where were these shipping container graphics installed?

At the National Guard Recruiting Office, 2801 John Hawkins Pkwy, Hoover, AL 35244, on October 18, 2016.

What graphics were installed?

BeaverFit lettering, the Dam Strong slogan, a round BeaverFit logo, the beaverfitusa.com web address and a Winged Assault crest.

Why are shipping containers hard to wrap?

Deep vertical corrugations, steel reinforcements and hardware mean graphics must be planned so logos and lettering still read correctly across raised ribs and recessed channels.

Who hired Black Diamond Designs for this job?

The Alabama National Guard hired Black Diamond Designs directly. The BeaverFit branding does not imply BeaverFit endorses us.

Planning Shipping Container Graphics?

Contact Black Diamond Designs or call 205-960-7117 to talk through your containers, artwork and schedule.