Project Date: September 20, 2022
Client: Texas Roadhouse, Pelham, Alabama (direct client)
Project Location: Our former shop in Alabaster, Alabama
Services: Cargo trailer graphics printing and installation
Installed By: Black Diamond Designs
A cargo trailer can carry more than equipment. With the right graphics, it carries a business’s identity everywhere it goes.
On September 20, 2022, Black Diamond Designs printed and installed an Alabaster cargo trailer wrap directly for the Texas Roadhouse in Pelham. The result is a bright red enclosed trailer with oversized Texas Roadhouse logos, full-color food photography and clear catering and fundraising messages.
Restaurant Branding Front and Center
On this Alabaster cargo trailer wrap, the large Texas Roadhouse sign graphic dominates both long sides, and the red-to-dark background reinforces the brand’s colors. On the rear, another logo sits above contact details for Texas Roadhouse locations across Alabama, including Pelham. Those listed locations don’t mean each restaurant commissioned the work; the Pelham location was our client.
The side graphics also carry the restaurant’s website, plated food photos and a call to ask about fundraising and catering. Even at a glance, the message is clear: this is a Texas Roadhouse trailer, and the restaurant offers more than dining in.
Printing and Installing an Alabaster Cargo Trailer Wrap
Black Diamond Designs handled both printing and installation. The photos show graphics across the side panels, front panel and rear cargo doors. Wrapping an enclosed trailer means working around door edges, latches, a side service opening, panel seams, rivets, wheel arches and metal trim, so key logos stay recognizable even where hardware interrupts the design.
Material note: the exact film product used on this September 2022 Alabaster cargo trailer wrap has not been confirmed, so we don’t attribute a specific 3M film series, overlaminate or warranty to it.
Why a Branded Trailer Works for Catering and Events
An Alabaster cargo trailer wrap like this one works two ways: it handles day-to-day transport, and it gives people one more place to see the brand. Parked at events, fundraisers and community venues, a bold logo with short service messaging turns the trailer into a mobile ad without long copy. This one puts brand recognition, catering, fundraising and food photography into a single, highly visible design.
Related Trailer Projects
Compare this Alabaster cargo trailer wrap with the blue Texas Roadhouse trailer wrap we printed and installed in Birmingham in January 2024, the Ducati cargo trailer wrap and our fleet graphics services.
Black Diamond Designs has been a 3M Preferred Graphics Installer for over 15 years, with over 25 years of experience. We design, print and install commercial graphics from our Birmingham-area home base in Hoover, with Atlanta, Nashville and nationwide projects.
Frequently Asked Questions
Who printed and installed the red Texas Roadhouse trailer graphics?
Black Diamond Designs completed both the printing and installation.
When was this trailer wrap completed?
September 20, 2022.
Where was the trailer wrapped?
At our former shop in Alabaster, Alabama.
Which Texas Roadhouse location was it for?
The Pelham, Alabama, Texas Roadhouse, which hired Black Diamond Designs directly.
Is this the same trailer as the January 2024 Texas Roadhouse project?
No. This is a separate red trailer completed in September 2022. The January 2024 project was a blue trailer.
Planning an Alabaster cargo trailer wrap or Birmingham-area trailer graphics?
Contact Black Diamond Designs or call 205-960-7117 to talk through your surfaces, schedule and goals.
