Project Date: January 22, 2024
Installation Location: Birmingham, Alabama
Project: Texas Roadhouse enclosed cargo trailer wrap (Pelham-area project)
Material: 3M IJ180 graphic wrap film
Services: Printing and installation by Black Diamond Designs
A cargo trailer should do more than haul equipment. With the right graphics, it promotes a brand everywhere it goes.
On January 22, 2024, Black Diamond Designs printed and installed a Texas Roadhouse trailer wrap in Birmingham, Alabama, for a project associated with the Pelham Texas Roadhouse. Using 3M IJ180 graphic wrap film, we turned an enclosed, tandem-axle trailer into a full-color promotional display with bright restaurant sign branding on a deep navy background.
Built Around Texas Roadhouse Branding
The Texas Roadhouse trailer wrap combines large yellow-and-red logos, a prominent “We Cater!” message, restaurant imagery along the lower panels, and contact and fundraising information. One side adds a QR code for the catering menu, so people can connect with the restaurant wherever the trailer is parked.
The artwork shows a Tuscaloosa restaurant address and phone number. Those printed marketing details are not the installation location, which was Birmingham.
Printing and Installing on an Enclosed Cargo Trailer
Wrapping a commercial trailer is more than laying a big graphic on a flat surface. This trailer has aluminum panels, seams, rivets and hardware, a side service opening, rear cargo doors, lighting and diamond-plate trim. The graphics had to be placed with every one of those features in mind.
On this Texas Roadhouse trailer wrap, the photos show the printed design spanning the long side panels and rear doors, with careful placement around the side opening. The result keeps one consistent restaurant identity across several surfaces while every door and service feature still works. We don’t attribute an overlaminate, printer, warranty or performance specification to this job without a project record confirming it.
Why a Texas Roadhouse Trailer Wrap Works for Catering
A Texas Roadhouse trailer wrap supports daily operations and doubles as a highly visible brand asset. For catering, recognizable graphics help customers spot the business at venues and events, and a clear call to action like “We Cater!” explains the service without anyone stepping into a restaurant. Strong trailer wraps come down to recognizable branding, readable messaging and professional installation.
Commercial Trailer Wraps in Birmingham
This Texas Roadhouse trailer wrap is one of several restaurant and fleet jobs we have printed and installed. See the earlier red Texas Roadhouse cargo trailer wrap from 2022, the Ducati cargo trailer wrap in Homewood and our fleet graphics service page.
Black Diamond Designs has been a 3M Preferred Graphics Installer for over 15 years, with over 25 years of experience. We design, print and install commercial graphics from our Birmingham-area home base in Hoover, with Atlanta, Nashville and nationwide projects.
Frequently Asked Questions
Who printed and installed the Texas Roadhouse trailer wrap?
Black Diamond Designs printed and installed it in Birmingham, Alabama.
What film was used?
3M IJ180 graphic wrap film.
When was the project completed?
January 22, 2024.
Is this a food truck?
No. It is an enclosed, tandem-axle cargo trailer with a side service opening, not a powered food truck.
Why does the wrap show a Tuscaloosa address?
The artwork promotes a Texas Roadhouse address and phone number in Tuscaloosa. The trailer was wrapped in Birmingham for a project associated with the Pelham Texas Roadhouse.
Planning a Texas Roadhouse trailer wrap or other cargo trailer graphics?
Contact Black Diamond Designs or call 205-960-7117 to talk through your surfaces, schedule and goals.
Related Birmingham service: commercial graphics printing Birmingham AL · vehicle wraps Birmingham AL.
