Black Diamond Designs Completes Custom SEG Fabric Graphic and Retail Sign Installation for Adidas
When a global brand like Adidas needs professional retail graphics installation, precision matters.
On October 8, 2026, Black Diamond Designs completed a custom graphics installation directly for Adidas at its Lenox Square retail location in Atlanta, Georgia. The project included a large-format silicone edge graphic (SEG) featuring basketball star Anthony Edwards and a custom jersey frame sign designed to complement the store’s branded retail environment.
For Black Diamond Designs, this project was another opportunity to demonstrate the craftsmanship, attention to detail, and installation experience that have defined our company for over 25 years.
Custom SEG Graphic Installation Featuring Anthony Edwards
One of the highlights of this installation was a large-format SEG fabric graphic featuring Anthony Edwards.
SEG, or silicone edge graphics, is a popular display system used in high-end retail environments. The printed fabric features a silicone strip sewn around its perimeter, allowing the graphic to fit securely into a specially designed frame.
The result is a clean, professional display with minimal visible hardware.
For a brand like Adidas, presentation is everything. Large-format retail graphics must be properly aligned, evenly tensioned, and installed with precision to maintain the visual standards customers expect.
Our team installed the Anthony Edwards graphic within the store’s existing display system, creating a striking visual centerpiece that complements the surrounding Adidas merchandise and retail fixtures.
Custom Jersey Frame Sign Installation
In addition to the Anthony Edwards SEG graphic, Black Diamond Designs installed a custom jersey frame sign positioned near the main Adidas logo and checkout counter.
This installation required careful placement to ensure the display complemented the store’s architecture, existing signage, and branded environment.
Custom retail signage is about more than attaching graphics to a wall. Every element needs to look intentional, align with the surrounding environment, and contribute to the overall customer experience.
From oversized wall graphics to smaller custom displays, our team brings the same attention to detail to every installation.
Professional Retail Graphics Installation in Atlanta
Retail environments present unique installation challenges.
Installers must work around existing fixtures, merchandise displays, architectural features, and store operations while delivering clean, accurate results.
At Black Diamond Designs, we’ve spent over 25 years installing commercial graphics, retail signage, architectural films, and branded environments throughout Atlanta, Birmingham, and the Southeast.
Our experience includes:
- SEG fabric graphics and tension fabric displays
- Retail wall graphics and promotional signage
- Commercial wall wraps and architectural graphics
- Window graphics and storefront branding
- Custom retail signs and branded displays
- Fleet graphics and commercial vehicle wraps
- Stadium graphics and large-format installations
- Corporate environmental graphics
Whether the project involves a single promotional display or a complete retail graphics rollout, our focus remains the same: professional installation, dependable execution, and outstanding finished results.
Trusted Graphics Installation Experience for Major Brands
Black Diamond Designs is a 3M Preferred Graphics Installer with more than 25 years of experience in the commercial graphics industry.
Our installation background includes projects involving major brands, professional sports organizations, stadiums, and national retail environments.
Working directly with Adidas on this Lenox Square project reflects the type of professional installation work we specialize in.
We understand that commercial graphics represent more than printed material. They represent a company’s image, identity, and reputation.
That’s why every detail matters.
Your Go-To Commercial Graphics Installer in Atlanta, Georgia
Looking for a professional graphics installation company in Atlanta?
Black Diamond Designs specializes in commercial graphics installation for businesses, retail stores, national brands, sign companies, and advertising agencies.
From Buckhead and Midtown Atlanta to the greater Atlanta metropolitan area, we provide professional installation services for projects of all sizes.
Our services include retail graphics installation, commercial wall wraps, SEG fabric displays, architectural graphics, window graphics, and large-format signage.
We install graphics. We make brands look their best.
If your business needs an experienced commercial graphics installer in Atlanta, Black Diamond Designs is ready to help.
Contact Black Diamond Designs today to discuss your next retail or commercial graphics installation project.
Frequently Asked Questions
Who installs SEG graphics in Atlanta, Georgia?
Black Diamond Designs provides professional SEG fabric graphic installation in Atlanta and throughout the Southeast. Our team installs tension fabric displays, retail promotional graphics, and other commercial signage systems.
What is an SEG graphic?
An SEG, or silicone edge graphic, is a printed fabric display with a silicone strip sewn around its edges. The strip fits into a specialized frame to create a smooth, professional-looking graphic commonly used in retail stores, showrooms, and commercial environments.
Does Black Diamond Designs install graphics for national retail brands?
Yes. Black Diamond Designs provides professional commercial and retail graphics installation, including projects for major national brands such as Adidas.
Does Black Diamond Designs install graphics supplied by other companies?
Yes. We work with businesses, sign companies, print providers, and agencies that need experienced professionals to install their supplied graphics.
What areas does Black Diamond Designs serve?
Black Diamond Designs provides graphics installation services throughout Atlanta, Birmingham, and surrounding markets across the Southeast.
